Archives: Doritos

The Science Behind Doritos

Doritos Close-Up

One last scary post for today, I promise.  It is frightening how quickly I can eat a 99 cent bag of Doritos.  What IS IT about Doritos that makes them so damn tasty.

Well, the NY Times and its hard-hitting journalists have gotten to the bottom of just what makes Nacho Cheese not-yo-average-chip.  I’ll give you a hint – there’s gold dust in them.

Check out the article here – it’s kind of awesome – and you’ll learn about things like the “long hang time” of garlic and how being “forgettable” means being addictive.