Archives: Ad Campaigns

Smileball

Smileball

While health insurance in the US has lotsa folks feeling down these days, KPT (a health insurance company in Switzerland) claims to have the happiest clients.  (Mental note: add this to list of reasons to move to Switzerland after cheese and Swiss bank accounts.)

As part of a KPT marketing campaign, WebGuerillas designed a pinball machine operated by smiles (participants competed to win a trip to NYC).  That’s right, instead of push buttons on each side of the machine, players’ smiles trigger the paddles.  It is virtually impossible not to smile while watching this video. …AFTER THE JUMP!

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Ordinary Men in Underwear Ads

Ordinary Men in Underwear

It’s impossible to live in New York City and not be acutely aware of the Amazonian runway models who roam our streets like aliens from another, more attractive planet.  If I had a nickel for every time a model with 9-foot hair extensions swung her ponytail into my mouth while stealing my taxi, I’d live in the Trump Tower.  And the male models?  They just look right through me with their laser-beam eyes as if my BMI is being analyzed…right before they deem me unsuitable for sex.

The good news is we’ve been seeing real women with real curves in ad campaigns for several years now, but where are the real men hiding?  Apparently, the answer is in London.  The British newspaper, Sun, put together this fun photo series that shows ordinary men mimicking the poses of big name underwear models.

Color me crazy, but the chest hair, the pale legs, the pouch, and the awkward nakedness?  That’s all a helluva lot sexier to me than a man covered in baby oil who moonlights in male revues.

All the photos from the series …AFTER THE JUMP!

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