Invisible Bike Helmets

Invisible Bike Helmet

To the untrained eye, this just looks like a lumberjack on a bicycle.  A good-looking lumberjack whose lap I’d like to sit on, sure, but that’s not the point.  He’s wearing an invisible bike helmet.  This is not a gimmick, not some sort of bait and switch.  He is ACTUALLY wearing a bike helmet.  And yellow suspenders I’d like to snap.  (Again, not the point.)

I think it’d just be best if I let the designers (two Swedish women in killer shoes) explain for themselves.  Prepare to gasp in delight.

Favorite quote – “It’s chicken to be a realist.”

Read more about the Hövding Helmet here!

(Via GOOD)


Leave a Comment

Your email address will not be published. Required fields are marked *