Invisible Bike Helmets
To the untrained eye, this just looks like a lumberjack on a bicycle. A good-looking lumberjack whose lap I’d like to sit on, sure, but that’s not the point. He’s wearing an invisible bike helmet. This is not a gimmick, not some sort of bait and switch. He is ACTUALLY wearing a bike helmet. And yellow suspenders I’d like to snap. (Again, not the point.)
I think it’d just be best if I let the designers (two Swedish women in killer shoes) explain for themselves. Prepare to gasp in delight.
Favorite quote – “It’s chicken to be a realist.”
Read more about the Hövding Helmet here!