I’ve Got the Whole World in My Hands

SBS Documentary 3

It’s fair to say that I don’t understand technology.  I don’t understand how phones, computers, or electricity work.  I don’t even really understand vending machines.

So when we start talking about paintings with 3D effects, I put my crayons down and give up. All I know is that it looks super cool.

This ad campaign for SBS – Australia’s public television channel – took iconic environments from their popular documentaries and brought those experiences to life in these mixed media recreations.  Method Studios, the company behind this work, “wanted the viewer to feel embedded in each scene – to hold it in their hands and interact with the story.”  Check out the commercials below and enjoy a little bit of magic this Tuesday afternoon!

I’m going to go back to my cave and keep trying to make fire with rocks.

SBS Dcoumentary 5
SBS Documentary 4
SBS Documentary Ad 1
(Via Behance)

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